It is clear that today we cannot even wonder that the main engine of a company, that attracts our audience, are the social networks and the web with its blog. However, it is not enough to keep them active and update them, but it is necessary to have to be good at the task, knowing how to hook your audience who expects a bespoke content.
In order to maintain a good communication with the client it is necessary to adapt ourselves to the public, to know it, to know what it wants, what age it is and also its concerns, its objectives and its beliefs; all this is going to be important to be able to target our content. To have a good start is fundamental, to connect with the public with hook, that is to say, to start an article with some subject of his pleasure, with interesting videos, with attractive material, is going to be a success.
The duration of the content, especially the audiovisual content should not exceed two minutes more or less, it is a space of time that does not bore, tires and can be easily followed. The topic should be well summarized and exposed in a way that draws attention, containing something that engages the reader. Also, it may be crucial to insert subtitles in videos because, according to studies, audiovisual material is viewed quickly and without sound, through social networks. Putting subtitles will help create that engagement with your target audience.
Audiovisual language is an important point in communication, it must be clear, concise and concrete, it can be accompanied by signs, infographics or photos. To inform clearly, it is important to clarify, explain only what is relevant, taking into account that the reader will see the video once and will not go back to reread what has not yet understood.
Today we all carry a mobile phone with internet connection and we consult daily the social networks. Together we have created the need to be connected all the time, to share what we are doing and to know what are doing our friends or brands we like. Can we consider that we have addiction to social networks?
According to the survey Navegantes en la Red, published by the Asociación para la Investigación de Medios de Comunicación (AIMC), almost 80% of Spanish say that they connect to social networks daily.
Facebook, Twitter and Instagram are the pioneers where we post photos daily, we share our opinion, we share news we like … and we hope our “friends” discuss or give us the expected “like”. Even, perhaps many of you when you get up and before going to bed, take a look at social media to see what is going on there.
But … when we consider that we have a social network addiction?
Being stuck all day in the mobile and social networks can be harmful to our health if the consumption is excessive and becomes sick. If you can not disconnect at any time of the day, if you have the need to look at any time if you have a back like, or someone close to you has updated their profile, or you want to know who is are connected to the chat … when you lose control, then it appears theaddiction.
Reaching this point means that we ignore the real world and we forget our daily obligations: the studies, work, family, friends… to end up living in an imaginary world that absorbs us that much that we stop living our lives. If you find yourself in this situation you have an addiction problem that surely causes you stress and anxiety of compulsive need to connect at all hours.
Our advice: do not let social networks control your life, i’ts you who is in charge and who should decide where to go at all times. Take advantage of being connected to social networks to be informed of what is happening around you (without becoming obsessed). Gets in touch with your childhood friends, hold more frequent contact with your beloved ones that live far from where you live, Let’s know offers and news from the brands you love … Have a responsible use of social networks and capitalise on it, keep away the health problems.
FoodTrends, company that distributes and commercializes healthy alimentary products of high quality, has relied on dosymedia PR agency to publicize and position their brand and products in the market, both national and international.
I am one of those who goes with the office in tow. I am one of those who looks for a quiet coffee place to work between one meeting and other, I sit down to a quiet table with my laptop, cell phone and a cup of tea. I am one of those who, before going in, even before saying good morning, I ask in a despairing look “Have you got wifi?”
I am one of those who, with a plug in my hand, scans the base perimeter of the room searching for an energy shot for my pocket technology batteries.
I am one of those who looks for a waiter or waitress to mercilessly bomb him pointing the keyboard: “Excuse me, which is the password?”
However today I’ve found someone much smarter than me who has realized how to get media profit from wifi-alcoholic like me. A great, cheap and surely effective idea.
I’ll let you know:
A blessed FREE-WIFI promises local users quiet hours of navigation, but once connected, something happens when downloading email messages. I press several times the “send and receive” button, stunned, unbelievable. Suspicious of so magnanimous problem, I open the browser to test if, indeed, I can access the internet, and there it is, oh my god, there’s the wonderful idea: in front of me it appears the Facebook page of the coffee shop where I am, with a nice message inviting me kindly to a virtual “like” exchange to access Wi-Fi.
So since today I’m fan of the locals by interest. I’m open to receive promotions and news at my own consent and do not hesitate in receiving more convenience relationships in the future.
Because, after all, if Paris was worth a mass, Free Wi-Fi is worth a “Like”, isn’t it?
Tavern, 11 entl. 2
T. 93 175 15 15