Marketing plan for sunglasses of vinyl and wood

In spring 2014, the new company Trackswear contacted dosymedia to create together a product marketing plan and communication to promote their sunglasses made of vinyl and wood.

After a market and branding research, dosymedia opted to link the brand Trackswear with music and culture developing a press office and promotional activities. To start with, we managed the cooperation with the project “Barcelona Ciutat de Teatre”, organized by the magazine Coolture Magazine, and the presence in the Cycle ensiSAT of Sant Andreu Teatre, promoted by Amics de les Arts, where different artists have performed, such as Amics de les Arts, Joan Dausà, Sara Pi, Dinamo and Oques Grasses, with the aim of strengthening the philosophy of Trackswear to promote and support the Catalan music and culture.