Marketing plan for Spark card

SPI asked dosymedia PR agency to implement and spread its new product in Spain with communication and marketing actions.

From our agency, we give visibility to this new prepaid card with a global marketing plan, online and offline campaigns and support to the sales department.

Spark is a MasterCard® prepaid card. Prepaid cards are not connected to a bank account, and in Spain, they still are an unknown product for a great majority of people. A challenge for dosymedia with long way to go.