Marketing actions for civism

Part of a campaign for civilism, we address the problem of trash with marketing actions with marketing actions.

Citizens left the bags outside the containers and this led to health problems and hindered the cleaning.

Dosymedia, PR agency, focus the campaign with an ironic tone raised from the certainty that the garbage is not thrown into the containers, not for lack of knowledge but, rather, for laziness.

To motivate to do this “effort”, we invent a new sport that burns calories: the Net-fitness with all disciplines: the stripping, the containering and empenying.