Global communication strategy for WEAR & FUN

WEAR & FUN is an e-commerce of fashion playful child who contacted us because they need a hand with the external communication of his clothing brand: they needed a global communication strategy.

dosymedia, marketing and communication agency, is working to position WEAR & FUN in the children’s fashion sector, trends, maternity… in order to publicize the brand to society and its differential value.

This global communication strategy include a press office: press releases, relation to general media, specific media and bloggers. But, also, has special cure to improve the content on the web http://www.wearandfun.com/es/, creating a unique and uniform message in all communication to achieve that it would be clever and clear for all, and optimize the positioning in Google. So, in our communication plan, there are contemplated SEO and SEM campaigns to achieve a good positioning in the top of search engine

But our work does not end here: increasingly social networks are gaining a great weight in communication strategies. For these reason, we take care to update their Facebook, Twitter and Instagram channels with own content and information of the sector in order to reach our target audience: parents, uncles, grandparents and other family members whose are interested in children’s fashion and design. Clothing for children, playing as the main source of entertainment and learning and photographs of children with different clothing brands of WEAR & FUN are the base of the content on their social networks.