Expafruit: the new concept of eating fruit

FoodTrends, company that distributes and commercializes healthy alimentary products of high quality, has relied on dosymedia PR agency to publicize and position their brand and products in the market, both national and international.

The difficulty of this project is to inform potential customers of a range of products that are part of a new market category in Distribution and Horeca: Doitfruit, a natural fruit topping, and Smoofruit, a snack of healthy fruit.

Both products have an innovative pouch format and natural fruit pieces that are not intended for the children’s market but for adult audiences. The fruit is not cooked and therefore is not comparable to anything that the market already knows.

Sampling actions, PLVS, new websites, press office, social media and attendance at fairs are some of the actions we manage and execute to achieve the objective.