Victor Castro is not James Bond, but the director of RBS FLAIR (one of the major bartending schools of the few ones in Spain). He got in touch with us in order to help him with the communication of bartending school, as brand-manager of various products and with an exciting new project: the opening in Barcelona of the first Store Concept dedicated to cocktail.
Our PR agency traced a communication plan for the various lines of business to be adapted to three main audiences:
– Horeca Channel
– Professional catering and bartenders
– Final Consumer
We realized that the rise of Gin Tonic in Spain has sparked some interest in cocktail culture and Flair, but still, far away from the Anglo-Saxon countries. So we have a long way to go, much to communicate and much to organize with Cocktail Shop.