Communication campaign for a magic machine to cure leukemia

Tiempo BBDO contacted by dosymedia, PR agency in Barcelona, to coordinate an event from Josep Carreras Foundation. We were to get enough money to buy a cell separator that allows to treat leukemia patients.
He devised a campaign in which 360º through a simple SMS system could make a small cash donation. This campaign culminated in a small event in the centrum of Barcelona where we wanted to act with all the SMS received would be possible to get “magic machine”.

We began to work. They charge hundreds of balloons, a giant inflatable, helium tank, a tent, T-shirts …We coordinate the excellent work of illustrators, carpenters, graphic designers and volunteers. On Saturday at 7 of the morning assembly started while we saw how aroused the epicenter of the city.

Press it echoed and grossed more than the amount to buy the separator. Mission accomplished!