Branding of Talent Institut

One of the new goals for dosymedia PR agency is the branding of Talent Institut, specialists in PNL, and its founder and expert in this field, Xavier Pirla.

Search for sponsorship for El Tingladu music festival

The organizers of The Tingladu Music Festival in Vilanova i la Geltrú  comissioned the PR agency dosymedia to search for sponsorship for music festival that takes place in July 2016. We manage to contact several reputed brands that have the change and the interest to be sponsors and win visibility and reputation.

Ambient marketing campaign in Madrid

Dec BBDO gets in touch with the PR agency dosymedia to promote an ambient marketing campaign for Turismo de Canarias. The action that converted the stairs at Gran Via station in Madrid subway into an area of the Canary Islands for trekking, which was to be promoted in the media. Sara Escudero, reporter at a program named Zapeando (La Sexta channel), was the principal character of the spot, which was published some days later.

New website for Cocktail Shop store

Cocktail Shop, a cocktail concept store at Roger de Llúria , 46 in Barcelona, got in touch with our communication agency again because they wanted to improve a new website.

ElRubius, a guru of digital marketing

I do not give credit. I am outraged from my perspective as a professional in communication and marketing.

El Mundo published a tendentious interview with ElRubius. You may wonder if “elrubius” is a singer? A famous sportsman? A talk show from a TV reality?

Do not.

He is a videoblogger with, hold on tight, 16 million subscribers to his YouTube channel, including my son within most teens and tweens in Spain and Latin America.

In his videos you can see him playing a video game while you can listen to his comments (that I find very funny, let’s say) or sometimes, recording himself talking about a topic related to his life.

I’m not kidding, I’m from another generation and cannot achieve to get engaged to his videos, but as professional in communication, I yield to his achievements and look at him as a guru of digital marketing who has managed to understand what new generations want.

Amancio Ortega did something similar when he understood that women no longer want to buy a dress that lasts a decade but prefer to buy more pieces of lower quality but more frequent replacement. And that, people, revolutionized the world of fashion and retail distribution. You might be Zara’s customers or not, and you might have your reasons, but certainly Ortega saw what any of his competitors did not see. He stepped forward and led the market. And I do not know any media that interviews him without giving awe to his empire.

But the elRubius interview seems to me a horror for the content and form, since the interviewer gives his personal opinion continuously, which as a reader I give a damn. This newspaper seems anchored to the past and I think this interview is disrespectful with a 25 years guy who, like it or not, has managed to excel in its sector.

It is true that readers of El Mundo are not young and maybe they like this article for the condescending tone used, but you know? They don’t have young readers now and it seems they won’t.

At the moment, elrubius has already counterattacked with a video “Tired of the press”, which in less than 15 hours has already achieved two and a half milion views.

You know … bread for today, hunger for tomorrow.