Fundación Prevent is a non-profit organization whose goal is to promote the social and labor integration of persons with disabilities. They needed a little help to restructure the information of their inclusion programs, so our PR agency works hand in hand to sort theirs corporate communication and make it more “digestible” and entertaining.
When I started writing this blog I promised myself not to talk about any topic related to politics or religion because after all, this is a professional blog about our adventures in the world of marketing and communication, and my ideas and values have no place nor interest.
Well, today November 18, I will eat my own words as I write about the Pope Francisco.
I am not a devotee, no sir, but this Argentine on white robe has stunned and amazed me. Never before a pope had captivated in so little time to press, parishioners and recalcitrant atheists.
His vision of marketing and communication and public appearances are worthy of the Pentagon’s communication cabinet for the accuracy and naturalness they are staged with.
The last appearance during the Angelus prayer at the Vatican Square is worth enough to applause and acclaim. A merchandising display with advertising concept to Ease the burden of good parishioner : Medicine ” misericordina “.
I can not describe it. See it for yourself . Amen!
It is not common at all for a customer to visit you and tell you that he needs your help to create a sales marketing plan to increase sales of chicken. It is less common, still, the client tells you that their chickens are special, unique and of a higher quality than ordinary chickens to be found in any large surface (now we know it is called broiler). After carefully studying the poultry market, we realized that we had to sell a commodity (that is to say, a product whose brand is irrelevant to the consumer).
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