You’ll see … Our profession requires us to represent the brand or product of our customer and make it interesting enough for the media. Sometimes this is very complicated if the message or idea is confusing and difficult to explain or, just,if the client does not offer anything new or remarkable to his target.
This happened to the agency Saatchi & Saatchi when their customer ordered a campaign to sell a microwave. I can imagine the creative biting his nails to find how to “sell” a microwave. A microwave? that was new in 80, damn it!
Far from giving up,they came up with this campaign … a lesson that we aim to always find a differential value for our customers.