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Call me perfeccionist, but…
Granted, I’m a perfectionist when it comes to copywriting. Often I find myself locating spelling mistakes on restaurant menus, on posters in the street or on advertisements in the media. I analyze grammatical errors, I correct punctuation in sentences and I am very meticulous on matters relating to writing … and I cannot help it. Therefore, I fail to understand how the official website of an organization such as the Government of the Generalitat may be published with such … Read more
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Capturing life
Consistency is not one of my best qualities, I admit … so maybe that’s why I was so impressed by the work of Dutch filmmaker Frans Hofmeester. 12 years ago his daughter Lotte was born and he had the idea to record it every week since coming up … until forever, I guess. Up to today, he’s summed up the life of Lotte in two minutes of footage. In addition to emotional connotations, it is a brilliant document where … Read more
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The damn love story
To be honest, at first, the figure of the blogger seemed to me a little freak because, after all, anyone could write about any hobby, and not for this, it should be considered “journalism.” Big mistake, influence of old traditions of my professional field, I guess … I humbly retract this view. They are, without doubt, brand and product specifiers, authentic scholars and opinion leaders. So much, that some of the media, say that “traditional”, have signed bloggers to speak … Read more
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A logo and the view of a 6 year old child
A few days ago a good friend of mine told me about the funny comment of her 6 year old son on the Once Foundation logo, printed on one of the kiosks to sell coupons. – Mom … why draw a man peeing? – he asked innocent as he tried to understand what was the relation between that physiological action and the draw. Then I realized he was right. Often, we have internalized some trademark symbols of blockbuster … Read more
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A midday break
We all have a place that gives us good vibes … mine is the Keik Café. The restaurant, run by three Colombian brothers, is located near the office. Whenever I visit it, I do not only eat excellent food but also share great moments with my companions. I discovered it some years ago, but lately I go there more often. Their specialities are the delicious salads with fresh ingredients and a very good presentation. On the lunch menu, … Read more
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Sell a microwave 20 years after being novelty
You’ll see … Our profession requires us to represent the brand or product of our customer and make it interesting enough for the media. Sometimes this is very complicated if the message or idea is confusing and difficult to explain or, just,if the client does not offer anything new or remarkable to his target. This happened to the agency Saatchi & Saatchi when their customer ordered a campaign to sell a microwave. I can imagine the creative biting his nails … Read more
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An excellent performance, and yet … a shame
I had the opportunity, this week, to go and see The Nutcracker at the Coliseum Theatre in Barcelona. I’m not a great understanding in classical ballet, but I like it since I have use of reason, so if I get the chance, I do not hesitate to seeing it. On this occasion, the company was the Russian State Ballet of Rostov. The artistic performance was excellent, the choreography, to the height, the staging, amazing, the show quality, very good, … Read more
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Impossible positions
I am a regular reader of fashion magazines and I’m pretty familiar with the photographs that illustrate a couture dress, a purse or a jewel. Big fashion brands employ a battery of photographers, makeup artists, hairdressers and stylists to get results like these: Impossible positions are so usual, that I hardly had realized how ridiculous it can become if we extrapolate to real life, until, Yolanda Dominguez, a multidisciplinary artist who reflects on the women’s world and the current women’ … Read more
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Fiambrera Express for brain in drain
dosymedia carried out the new campaign for La Cocinera of the group Nestlé for... -
Campaign for ONCE foundation
The INSERTA foundation wanted a viral campaign to promote the hiring of people with... -
Romanian Orthodox Church of Barcelona
The Romanian Orthodox Church based in Barcelona contacted for a communication task somewhat peculiar.... -
Lucibel lands in Spain
Lucibel is a Paris-based company that manufactures and distributes electrical equipment with a high...
